For most PPC programs, generally you will be paid between 2 and 5 Cents per click.

Here’s an example: Let’s assume that your site gets 10,000 page views per month, that you show 10 different PPC links per page, your click through rate (CTR) is 5%* and that you are receiving 5 Cents per click.

10,000 x 10 x 1.5% CTR = 1500 x 5 Cents
= $75 per month
= $900 per year

PPC income depends on the niche of  the website and intention of the visitors.

For a higher click through rate (CTR) it is advisable  to keep the PPC links you display relevant to your site content.

For example: If you have a Music related site, choose PPC links to other music sites. Your visitor is more inclined to want to visit these and therefore earn you money in the process.

Pay Per Click is a term given to an advertising program that  pays you every time a visitor to your site click a link to another site.

The link can be a banner or a text link. Some are even designed for inclusion in your email newsletters.

Most of the better program operators do not allow the use of unsolicited email to promote their goods.
Since it is spamming you are likely to have your account terminated by the operator.

Since the web publisher is  paid per 1000 impressions, the higher the number of page view your site gets the better it is for you, the Banner Network and the Advertiser.

All of the Banner Networks will first want to see your site before you are accepted. This ensures that neither of you waste your time. If one rejects your application, others may have slightly different criteria so do not give up. Apply to another banner network.

CPM Advertising is the simplest method of earning from your web site. It takes little more than a couple of minutes per page to set up and requires no updating.

Companies/Banner Networks such as advertising.com and ValueClick act as agents between you the host and advertisers. They have 100’s of banners on their server.

By simply adding a piece of HTML to your page(s) a different banner is shown every time it receives a visitor. You get paid for that ‘impression’ regardless of whether they click it or not. The rates quoted by the banner Networks are always based on you showing 1000 banners.

It has to be said  that there are some country specific banner networks at present for many countries.