Knowing what exactly is personalized postcard printing is extremely important before you jump to the bandwagon of doing postcard printing and use it as marketing tool. The truth is, there are 4 major aspects for printing postcards and these are size, paper stock, design file formats as well as coatings. Every aspect plays an important role to ensure that you are only getting high quality.
The postcard's size doesn't always mean that there is a standard size that fits all postcard sizes. The reason for this is that, different sizes require different printing equipment. You might not believe it but just a minute modification on the size of your postcard is enough to have a change of pricing. To avoid being surprised by the cost of printing postcard, it is smart to get quotations before you print it out. By doing so, it will show you figures that you need to settle for the postcards.
There are basically a couple of aspects for paper stock that you must be mindful about and these can be matte or glossy. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.
When using CS2 stock, it has glossy finish on both sides while C1S stock has that one size that's glossy while the other is matte. Between these stocks, it is the C1S that was mostly used since the ink in postcard printing doesn't dry up on the gloss part of the paper stock and for that, they lead in printing on matte side of stock.
Asking for the file format being accepted by the printing company is something you should not disregard when talking about design file formats. Even though there are printing companies that accept various file formats, still some use limited formats and software programs for the creation of design. What these companies do is convert the personalized postcard design file in a format accepted by their printing equipment.
Finishing is as important as the first couple of steps mentioned for postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. If you want to achieve that shiny feel and look to your postcard, then you better opt for the latter.
On the other hand, if you want something that lets you print postcards fast and doesn't care much about the gloss or shine it creates, then you'll do fine with Aqueous coating. The reason here is that, aqueous coatings dry fast and for that, it is not hindering continuous printing process.