Stabilizing revenues
By i-re
If you are an online publisher, an advertising network which is a major source of revenues can decide to terminate its partnership with you abruptly, without assigning any valid reason. Similarly, websites can lose their traffic from search engines anytime. So it is always better to
1.Use a large number of ad networks for monetization
2. Have a large number of blogs/ websites
3. Sell advertising directly
October 19th, 2011
Payment methods used by advertising networks/affiliate programs
By i-re
The payment methods used by the various advertising networks and affiliate programs depends to a large extent on the country in which the ad network operators are based and also their publishers.
Most US based affiliate programs and ad networks offer payment through Check, Paypal. Some also offer direct deposit in the bank account for US based publishers. For international publishers, direct deposit is available on payment of an additional fee.
Moneybookers is a popular money transfer system in Europe and has low fees compared to Paypal. It allows transfer of funds to bank accounts.
Compared to Paypal, Alertpay is new, but allows check withdrawal and wire transfer for a fee.
Liberty Reserve, Perfect Money, WebMoney and ePassporte are some of the other payment methods offered by Advertising Networks.
Google redirects
By i-re
Some affiliate marketers are using an illegal method to boost their revenues, they are using redirects. When someone searches for a website, they redirect it to their affiliate link. They do this by infecting the computer.
Sabotage
By i-re
One of the most striking features of having an online business is the amount of sabotage you face. Almost everyday, some one tries to hack or DDOS your website. So when your revenues are OK, always make a provision for times when your income is zero.
Timely payments
By i-re
One of the most important criteria for selection is payment terms. Some networks pay almost immediately, others pay on a net 15 , net 30 or net 45 days basis. You have to adjust your cash flow accordingly.
Diversification
By i-re
It is always important to diversify your internet income revenue streams. You never know when a particular company will shut down or your account will be disabled for no fault of yours.
Cookie stuffing
By i-re
Most affiliate programs use cookies for tracking conversions and sales, but cookie stuffing seems to be rampant. The owner of the website who has actually made the sale , usually does not get any credit for it.
PPC income calculation
By i-re
For most PPC programs, generally you will be paid between 2 and 5 Cents per click.
Here’s an example: Let’s assume that your site gets 10,000 page views per month, that you show 10 different PPC links per page, your click through rate (CTR) is 5%* and that you are receiving 5 Cents per click.
10,000 x 10 x 1.5% CTR = 1500 x 5 Cents
= $75 per month
= $900 per year
Websites suitable for PPC
By i-re
PPC income depends on the niche of the website and intention of the visitors.
For a higher click through rate (CTR) it is advisable to keep the PPC links you display relevant to your site content.
For example: If you have a Music related site, choose PPC links to other music sites. Your visitor is more inclined to want to visit these and therefore earn you money in the process.
Pay per click
By i-re
Pay Per Click is a term given to an advertising program that pays you every time a visitor to your site click a link to another site.
The link can be a banner or a text link. Some are even designed for inclusion in your email newsletters.
Most of the better program operators do not allow the use of unsolicited email to promote their goods.
Since it is spamming you are likely to have your account terminated by the operator.
