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Stabilizing revenues

i-re — Wed, 19 Oct 2011 02:52:19 +0000

If you are an online publisher, an advertising network which is a major source of revenues can decide to terminate its partnership with you abruptly, without assigning any valid reason. Similarly, websites can lose their traffic from search engines anytime. So it is always better to
1.Use a large number of ad networks for monetization
2. Have a large number of blogs/ websites
3. Sell advertising directly

Fluctuating revenues

i-re — Tue, 13 Sep 2011 02:15:44 +0000

One of the main disadvantages of using PPC or CPM advertising is the fluctuation in revenues. The advertising network may choose not to display any advertisement or only show public service advertisements for which the publisher is not paid anything.

Internet marketing services

i-re — Thu, 21 Jan 2010 03:59:01 +0000

A business interested in generating sales and leads online can use the services of a specialized Internet Marketing firm , which uses a combination of Search Engine Optimisation, Search Engine Marketing and Email Marketing to boost their business.

Diversification

i-re — Sat, 02 Jan 2010 02:44:47 +0000

It is always important to diversify your internet income revenue streams. You never know when a particular company will shut down or your account will be disabled for no fault of yours.

Cookie stuffing

i-re — Wed, 30 Dec 2009 02:45:37 +0000

Most affiliate programs use cookies for tracking conversions and sales, but cookie stuffing seems to be rampant. The owner of the website who has actually made the sale , usually does not get any credit for it.

Click fraud for PPC

i-re — Mon, 28 Dec 2009 02:42:24 +0000

One of the major problems for Pay per click (PPC) advertising is click fraud. You may be an honest webmaster , but there are a lot of website owners who want to make quick money and will develop sophisticated click rings. Since the advertiser does not get genuine leads from these websites, they will also discount leads from high conversion websites.

Websites suitable for PPC

i-re — Mon, 21 Dec 2009 02:38:32 +0000

PPC income depends on the niche of the website and intention of the visitors.

For a higher click through rate (CTR) it is advisable to keep the PPC links you display relevant to your site content.

For example: If you have a Music related site, choose PPC links to other music sites. Your visitor is more inclined to want to visit these and therefore earn you money in the process.

Pay per click

i-re — Sun, 20 Dec 2009 02:36:55 +0000

Pay Per Click is a term given to an advertising program that pays you every time a visitor to your site click a link to another site.

The link can be a banner or a text link. Some are even designed for inclusion in your email newsletters.

Most of the better program operators do not allow the use of unsolicited email to promote their goods.
Since it is spamming you are likely to have your account terminated by the operator.

Sites suitable for CPM networks

i-re — Mon, 14 Dec 2009 02:34:34 +0000

Since the web publisher is paid per 1000 impressions, the higher the number of page view your site gets the better it is for you, the Banner Network and the Advertiser.

All of the Banner Networks will first want to see your site before you are accepted. This ensures that neither of you waste your time. If one rejects your application, others may have slightly different criteria so do not give up. Apply to another banner network.

Affiliate programs

i-re — Mon, 10 Aug 2009 12:54:03 +0000

Affiliate Programs, often referred to as Affiliate Programs, are created by companies and individuals to increase sales of their products or services.

In return for marketing their goods, you receive a commission, also known as a referral or bounty. The amount you receive varies with each program operator.

Because the types of goods and services available on the Internet are so varied, a program operator can choose from a number of programs types.

Advertising (CPM)
This is the easiest type of program. You simply get paid to display banners on your site. The rate varies, but is always based on a thousand impressions. i.e. you receive zyx for every thousand banners you display across your site (known as impression), regardless of how many people actually click the banners.

Pay Per Click (PPC)
You simply show a banner or link on your site or in emails* you send. Every time someone visits the program operators site by clicking the link, your receive a payment or a few Cents**.

Pay Per Sale (PPS)
You receive a commission on sales made as a result of your visitors going to the operators site and making a purchase.

Pay Per Lead (PPL)
This is only different to PPC in that you receive a commission on referrals. These are the least popular types of program.

Two Tier Programs
These are simply program operators that offer you an addition income for referring other webmasters to them. This can be a single fee when the webmaster joins the program, a small commission on their sales or both combined.